In this episode of IndieGameBusiness, we sit down with Stephan Bugaj, Chief Creative Officer of Genvid Entertainment, to explore the rapidly evolving landscape of interactive narrative and transmedia storytelling. Stephan discusses how audiences today crave more agency and authenticity in the stories they love, highlighting the ways in which meaningful interaction stands out in a media-saturated world.

We delve into questions of how an audience can truly impact a story, what it means for a narrative to resonate across different mediums, and why cross-media “story living” can be both thrilling when done right—and off-putting when done wrong. Stephan also shares his perspective on how traditional storytelling methods are being upended and why we’re still finding the new ways forward.